Free CRETI Playbook · For Proptech Founders

Stop chasing leads. Build a top-of-funnel engine.

The PropTech Top-of-Funnel Engine Playbook shows founders how to build a repeatable system that turns target accounts, signals, content, events, partnerships, and outreach into qualified sales conversations.

14-page playbook · Funnel math · ICP · Signals · Messaging · Channels · Nurture
CRETI PropTech Top-of-Funnel Engine Playbook
The Top-of-Funnel Engine Build qualified conversations on purpose.
Account Strategy 1 ICP
Intent 3 CTA Levels
Operating Model 7 Stages
Measurement 1 Scorecard
Inside the Playbook

A repeatable system for creating qualified conversations.

The playbook connects revenue math, account selection, timing signals, messaging, outbound, founder content, events, partnerships, and lead magnets into one operating system.

01

Build Backward from Revenue

Start with the revenue target, then calculate the wins, opportunities, first meetings, and target-account volume required to support the plan.

02

Define Who Deserves Attention

Build one account universe around company fit, system fit, problem fit, buyer fit, exclusions, and timing signals that indicate a reason to act now.

03

Turn Attention Into Pipeline

Coordinate warm introductions, outbound, founder content, events, partnerships, and lead magnets around the same buyers, problems, and conversion path.

Free Download

Build a funnel that creates qualified conversations on purpose.

Get the PropTech Top-of-Funnel Engine Playbook and learn how to connect target accounts, timing signals, messaging, outbound, founder-led distribution, events, partnerships, lead magnets, and measurement into one repeatable GTM system.

Complete the form to receive the playbook.