Go to market with the people who buy, fund, and scale proptech.
A non-dilutive go-to-market platform connecting proptech founders directly with real estate executives, operators, investors, and strategic decision-makers.
Pressure-test your story with the people who actually evaluate, buy, fund, and deploy real estate technology.
Meet Your Mentors
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Anil Erdem
Managing Director at BGO
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Paige Pitcher
Proptech Advisor at Blackstone
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Ajey Kaushal
Principal at JLL Spark
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Jenny Song
Partner at Navitas
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Breton Birkhofer
Managing Director at DivcoWest
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Jeanne Casey
Head of Venture at Nuveen
Each week, founders work directly with executives and industry operators to refine their positioning, strategy, and messaging.
The Program:
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Pitch and sales refinement from real buyers and industry executives.
The first two weeks are all about sharpening your story. Too many founders lose business with jargon and miss the operator’s perspective.
We will give you the playbook and pressure-test your 5-minute presentation until it’s crisp, credible, and impossible to ignore.
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Next, you’ll sit down with the people who know the industry best, senior executives.
Week 3: You’ll deliver your 5-minute pitch in a closed roundtable and get direct, unfiltered feedback on what resonates and what doesn’t.
Week 4: You’ll come back with your refined pitch, showing how you’ve addressed feedback. Mentors will immediately see your progress and push you further.
This before-and-after structure forces clarity and iteration, the same way real pilots and board meetings work.
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The program culminates with high-visibility presentations to CRETI’s networks: 8,000+ owner-managers, 5,000+ property operators, 300 brokerages. This isn’t just exposure, it’s distribution.
You’ll showcase your refined pitch to the exact decision-makers who buy, adopt, and scale new technology. It’s a chance to open doors to prospects, partnerships, and revenue conversations with some of the industry's largest operators.
Submit application for full program
What we’re looking for
Built for Founders
From pre-seed & seed through Series A to growth-stage companies of all sizes, CRETI Foundations is built to support founders at every stage of growth.
Each cohort unlocks direct access to CRETI’s unmatched network of executives, investors, and industry leaders, allowing founders to refine their strategy, test new ideas, and go to market more effectively.
Target Real Estate Sectors
Property Management
Facility Management
Asset Management
Sales/Leasing
Marketing
Finance
Insurance
Target Real Estate Industries
Residential
Multifamily
Retail
Office
Industrial
Companies must be post-product.
Companies must be incorporated in the United States (US) and/or have sales in the US before acceptance into the program.
Companies must be focused on addressing challenges within cohort industry and/or sector.
Companies must be available to attend and present at all CRETI council meetings.
Companies must be available to attend and present at all industry presentations.
Companies must be available for the program. Weekly programming will occur virtually.
The Foundations Deal
CRETI Foundations is a non-dilutive, 0% equity, minimal fee program, no strings attached.
If this deal is not for you, contact us to discuss additional opportunities to engage with CRETI.