Build What Matters.
Foundations by CRETI is a go-to-market lab for proptech founders.
About Foundations by CRETI
Foundations is a 6-week, no-equity Go-to-Market Lab for early-stage proptech startups. Each cohort is tailored by industry, profession, and stage of company maturity to deliver relevant and actionable support.
Built on CRETI’s unmatched network of venture capitalists, executives, and heads of innovation, the program helps founders refine their go-to-market strategy, align with industry needs and pain points, sharpen their visibility, prepare for venture funding, and real connections.
No fluff. Just focused, founder-first execution.
Each week, founders work directly with venture capitalists, executives, and industry operators to refine their product positioning, sales strategy, brand messaging, and funding readiness.
The program ends with three high-impact events:
In person Founder Dinner
VC Pitch Day with CRETI’s venture network
Innovation Day with executives and heads of innovation
What we’re looking for
Built for Founders
Each cohort unlocks direct access to CRETI’s unmatched ecosystem of executives, venture capitalists, and industry innovators, allowing startups to test ideas, refine their strategy, and build with insight from the people who actually fund, buy, and scale proptech.
Company Maturity
Early-stage companies.
Pre-Seed
Seed
Series A
Target Industry & Sector
Early-stage company in:
Multifamily
Property Management
Asset Management