Great Companies Are Built on a Strong Foundation.

Foundations by CRETI is a go-to-market lab for proptech founders.

About Foundations by CRETI

Foundations is a 6-week, no-equity Go-to-Market Lab for early-stage proptech startups. Each cohort is tailored by industry, profession, and stage of company maturity to deliver relevant and actionable support.

Built on CRETI’s unmatched network of venture capitalists, executives, and heads of innovation, the program helps founders refine their go-to-market strategy, align with industry needs and pain points, sharpen their visibility, prepare for venture funding, and real connections.

No fluff. Just focused, founder-first execution.

Each week, founders work directly with venture capitalists, executives, and industry operators to refine their product positioning, sales strategy, brand messaging, and funding readiness.

The program ends with three high-impact events:

  • In person Founder Dinner

  • VC Pitch Day with CRETI’s venture network

  • Innovation Day with executives and heads of innovation

What we’re looking for

Built for Founders
Each cohort unlocks direct access to CRETI’s unmatched ecosystem of executives, venture capitalists, and industry innovators, allowing startups to test ideas, refine their strategy, and build with insight from the people who actually fund, buy, and scale proptech.

Company Maturity
Early-stage companies.

  • Pre-Seed

  • Seed

  • Series A

Target Industry & Sector
Early-stage company in:

  • Multifamily

  • Property Management

  • Asset Management

Applications are now open.

Entry Requirements 

  1. Startup must be incorporated before acceptance into the program.  

  2. Startup must be focused on addressing challenges within cohort industry and/or sector.

  3. Startup must be available to attend in-person events.

  4. Startup must be available to attend and present at CRETI Venture Capital Demo Day.

  5. Startup must be available to attend and present at CRETI Industry Demo Day.

  6. Startup must be available for the accelerator program. Weekly programming will occur virtually on Tuesday (typically starting late morning CST to best accommodate individuals across different time zones). In addition, each CRETI team will meet at least weekly at a time of their choosing.

The Foundations Deal

  1. Foundations by CRETI offers unparalleled access to industry advisors, professionals, and investors, along with differentiated programming, all for 0% equity, no strings attached. 
     

  2. If this deal is not for you, contact us to discuss additional opportunities to engage with CRETI.