Foundations

Go-to-Market Platform for Real Estate Tech Companies

Foundations is a six-week, zero-equity, non-dilutive platform built to accelerate go-to-market for proptech companies. We connect founders directly with decision-makers, investors, and operators—creating pipeline, unlocking opportunities, and turning access into real outcomes.

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Companies

Meet Your Mentors

  • Anil Erdem

    Managing Director at BGO

  • Paige Pitcher

    Proptech Advisor at Blackstone

  • Keats Ali

    CTO at Lincoln

  • Jenny Song

    Partner at Navitas

  • Breton Birkhofer

    Managing Director at DivcoWest

  • Jeanne Casey

    Head of Venture at Nuveen

Each week, founders work directly with executives and industry operators to refine their positioning, strategy, and messaging.

The Program:

  • Pitch and sales refinement from real buyers and industry executives.

    The first two weeks are all about sharpening your story. Too many founders lose business with jargon and miss the operator’s perspective.

    We will give you the playbook and pressure-test your 5-minute presentation until it’s crisp, credible, and impossible to ignore.

  • Next, you’ll sit down with the people who know the industry best, senior executives.

    • Week 3: You’ll deliver your 5-minute pitch in a closed roundtable and get direct, unfiltered feedback on what resonates and what doesn’t.

    • Week 4: You’ll come back with your refined pitch, showing how you’ve addressed feedback. Mentors will immediately see your progress and push you further.

    This before-and-after structure forces clarity and iteration, the same way real pilots and board meetings work.

  • The program culminates with high-visibility presentations to CRETI’s networks: 8,000+ owner-managers, 5,000+ property operators, 300 brokerages. This isn’t just exposure, it’s distribution.

    You’ll showcase your refined pitch to the exact decision-makers who buy, adopt, and scale new technology. It’s a chance to open doors to prospects, partnerships, and revenue conversations with some of the industry's largest operators.

Submit application for full program

What we’re looking for

Built for Founders
From pre-seed & seed through Series A to growth-stage companies of all sizes, CRETI Foundations is built to support founders at every stage of growth.

Each cohort unlocks direct access to CRETI’s unmatched network of executives, investors, and industry leaders, allowing founders to refine their strategy, test new ideas, and go to market more effectively.

Target Real Estate Sectors

  • Property Management

  • Facility Management

  • Asset Management

  • Sales/Leasing

  • Marketing

  • Finance

  • Insurance

Target Real Estate Industries

  • Residential

  • Multifamily

  • Retail

  • Office

  • Industrial

Applications are now open

Apply
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Learn More

  1. Companies must be post-product.

  2. Companies must be incorporated in the United States (US) and/or have sales in the US before acceptance into the program.  

  3. Companies must be focused on addressing challenges within cohort industry and/or sector.

  4. Companies must be available to attend and present at all CRETI council meetings.

  5. Companies must be available to attend and present at all industry presentations.

  6. Companies must be available for the program. Weekly programming will occur virtually.

The Foundations Deal

  1. CRETI Foundations is a non-dilutive, 0% equity, minimal fee program, no strings attached. 

  2. If this deal is not for you, contact us to discuss additional opportunities to engage with CRETI.

Entry Requirements