Sales & Marketing Accelerator for Proptech Companies

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About Foundations by CRETI

Foundations is a 6-week, non-dilutive program designed to accelerate business development and growth for proptech companies. Founders gain direct access to CRETI’s unmatched network of industry leaders, investors, and operators, resulting in relevant sales opportunities and meaningful capital connections that drive companies from vision to market traction.

Founders leave with a refined strategy, operator-validated solution, and exposure to CRETI’s unmatched network of executives and partners.

Meet your Mentors

  • Anil Erdem

    Managing Director at BGO

  • Paige Pitcher

    Proptech Advisor at Blackstone

  • Keats Ali

    CTO at Lincoln

  • Jenny Song

    Partner at Navitas

  • Breton Birkhofer

    Managing Director at DivcoWest

  • Jeanne Casey

    Head of Venture at Nuveen

Each week, founders work directly with executives and industry operators to refine their positioning, strategy, and messaging.

THE PROGRAM:

  • Pitch and sales refinement from real buyers and industry executives.

    The first two weeks are all about sharpening your story. Too many founders lose business with jargon and miss the operator’s perspective.

    We will give you the playbook and pressure-test your 5-minute presentation until it’s crisp, credible, and impossible to ignore.

  • Next, you’ll sit down with the people who know the industry best, senior executives from organizations like Blackstone, AvalonBay, Lincoln, and others.

    • Week 3: You’ll deliver your 5-minute pitch in a closed roundtable and get direct, unfiltered feedback on what resonates and what doesn’t.

    • Week 4: You’ll come back with your refined pitch, showing how you’ve addressed feedback. Mentors will immediately see your progress and push you further.

    This before-and-after structure forces clarity and iteration, the same way real pilots and board meetings work.

  • The program culminates with high-visibility presentations to CRETI’s networks: 8,000+ owner-managers and 5,000+ property managers. This isn’t just exposure, it’s distribution.

    You’ll showcase your refined pitch to the exact decision-makers who buy, adopt, and scale new technology in multifamily. It’s a chance to open doors to prospects, partnerships, and revenue conversations with some of the largest operators in the industry.

Submit application for full program

Cohort 1:
What we’re looking for

Built for Founders
Each cohort unlocks direct access to CRETI’s unmatched ecosystem of executives, venture capitalists, and industry innovators, allowing startups to test ideas, refine their strategy, and build with insight from the people who actually fund, buy, and scale proptech.

Company Maturity
Early-stage companies.

  • Pre-Seed

  • Seed

  • Series A

Target Industry & Sector
Early-stage company in:

  • Multifamily

  • Residenital

  • CRE

  • Brokerage

  • Property Management

  • Asset Management

Applications are now open.

Apply Now

Entry Requirements 

  1. Startup must be post-product.

  2. Startup must be incorporated in the United States (US) and/or have sales in the US before acceptance into the program.  

  3. Startup must be focused on addressing challenges within cohort industry and/or sector.

  4. Startup must be available to attend and present at CRETI council meetings.

  5. Startup must be available to attend and present at all industry presentations.

  6. Startup must be available for the accelerator program. Weekly programming will occur virtually on Tuesday (typically starting late morning CST to best accommodate individuals across different time zones). In addition, each CRETI team will meet at least weekly at a time of their choosing.

The Foundations Deal

  1. Foundations by CRETI offers unparalleled access to industry advisors, professionals, and investors, along with differentiated programming, all for 0% equity, no strings attached. 
     

  2. If this deal is not for you, contact us to discuss additional opportunities to engage with CRETI.