Sales & Marketing Accelerator for Proptech Companies

Foundations is a 6-week, non-dilutive program designed to accelerate business development and growth for proptech companies. Founders gain direct access to an unmatched network of industry leaders, investors, and operators, resulting in relevant sales opportunities and meaningful capital connections that drive companies from vision to market traction.

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Meet Your Mentors

  • Anil Erdem

    Managing Director at BGO

  • Paige Pitcher

    Proptech Advisor at Blackstone

  • Keats Ali

    CTO at Lincoln

  • Jenny Song

    Partner at Navitas

  • Breton Birkhofer

    Managing Director at DivcoWest

  • Jeanne Casey

    Head of Venture at Nuveen

Each week, founders work directly with executives and industry operators to refine their positioning, strategy, and messaging.

The Program:

  • Pitch and sales refinement from real buyers and industry executives.

    The first two weeks are all about sharpening your story. Too many founders lose business with jargon and miss the operator’s perspective.

    We will give you the playbook and pressure-test your 5-minute presentation until it’s crisp, credible, and impossible to ignore.

  • Next, you’ll sit down with the people who know the industry best, senior executives.

    • Week 3: You’ll deliver your 5-minute pitch in a closed roundtable and get direct, unfiltered feedback on what resonates and what doesn’t.

    • Week 4: You’ll come back with your refined pitch, showing how you’ve addressed feedback. Mentors will immediately see your progress and push you further.

    This before-and-after structure forces clarity and iteration, the same way real pilots and board meetings work.

  • The program culminates with high-visibility presentations to CRETI’s networks: 8,000+ owner-managers, 5,000+ property operators, 300 brokerages. This isn’t just exposure, it’s distribution.

    You’ll showcase your refined pitch to the exact decision-makers who buy, adopt, and scale new technology. It’s a chance to open doors to prospects, partnerships, and revenue conversations with some of the industry's largest operators.

Submit application for full program

What we’re looking for

Built for Founders
Each cohort unlocks direct access to CRETI’s unmatched ecosystem of executives, venture capitalists, and industry innovators, allowing startups to test ideas, refine their strategy, and build with insight from the people who actually fund, buy, and scale proptech.

Company Maturity
Early-stage companies.

  • Pre-Seed

  • Seed

  • Series A

Target Industry & Sector
Early-stage company in:

  • Multifamily

  • Residenital

  • CRE

  • Brokerage

  • Property Management

  • Asset Management

Applications are now open

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Entry Requirements 

  1. Companies must be post-product.

  2. Companies must be incorporated in the United States (US) and/or have sales/marketing in the US before acceptance into the program.  

  3. Companies must be focused on addressing challenges within cohort industry and/or sector.

  4. Companies must be available to attend and present at CRETI council meetings.

  5. Companies must be available to attend and present at all industry presentations.

  6. Companies must be available for the accelerator program. Weekly programming will occur virtually on Wednesday (typically starting late morning CST to best accommodate individuals across different time zones). In addition, each CRETI team will meet at least weekly at a time of their choosing.

The Foundations Deal

  1. Foundations by CRETI offers unparalleled access to industry advisors, professionals, and investors, along with differentiated programming, all for 0% equity, no strings attached. 
     

  2. If this deal is not for you, contact us to discuss additional opportunities to engage with CRETI.