Protiv Secures $2.4 Million in Pre-Seed Funding to Enhance Performance Pay Platform for Construction and Services

Protiv, headquartered in New York City, recently completed a $2.4 million pre-seed funding round to enhance its performance pay platform, which serves the construction, landscaping, and various service industries. The funding round was led by Lightbank and Las Olas Venture Capital, with additional support from Parameter Ventures and Early Light Ventures. The company plans to utilize these funds to develop further product features and expand its marketing efforts.

Founded by Michael Fortinberry and David Franco, who currently serves as CEO, Protiv has developed a patent-pending pay-for-performance platform that is compliant across all 50 states. The platform is designed to link budgets, goals, and timelines directly to worker incentives, providing worker-level visibility and engagement. It offers a flexible performance-based bonus structure that can be adapted to various contracting scenarios and integrates seamlessly into existing customer operations.

Protiv's technology is currently used by a diverse range of clients, including small landscaping businesses, mid-sized trade contractors, and large civil construction firms. These companies leverage Protiv's platform to enhance teamwork, quality, production, communication, and safety within their operations. This funding is expected to allow Protiv to reach new customers and further refine the functionality and reach of its innovative platform.