Waymo starts to open driverless ride-hailing service to the public

Waymo,  the Google  self-driving-project-turned-Alphabet unit, is beginning to open up its driverless ride-hailing service to the public.

The company said that starting today, members of its Waymo One service will be able to take family and friends along on their fully driverless rides in the Phoenix area. Existing Waymo One members will have the first access to the driverless rides — terminology that means no human behind the wheel. However, the company said that in the next several weeks more people will be welcomed directly into the service through its app, which is available on Google Play and the App Store.

Waymo said that 100% of its rides will be fully driverless — which it has deemed its “rider only” mode. That 100% claim requires a bit of unpacking. The public shouldn’t expect hundreds of Waymo-branded Chrysler Pacifica minivans — no human behind the wheel — to suddenly inundate the entire 600-plus square miles of the greater Phoenix area.